If your business name, address, or phone number doesn't match across directories, Google notices — and penalizes you for it. We fix every inconsistency for $199 flat.
Get Your Free NAP AuditNo cost. No commitment. We find every inconsistency and tell you exactly what's wrong.
NAP stands for Name, Address, and Phone — the three data points Google uses to confirm a business exists and is legitimate. When those details don't match across the web, your local rankings suffer.
A listing that says "Smith Plumbing" on Google but "Smith Plumbing Co." on Yelp and "Smith Plumbing Company, Inc." on BBB creates conflicting signals. Google treats these as different entities and lowers your ranking confidence.
If you moved locations or use a suite number inconsistently, every directory with the old address is working against you. Google needs one clear, authoritative address across all sources.
Tracking numbers, old numbers, and forwarding numbers all end up scattered across directories over time. When Google sees five different phone numbers for one business, it can't confirm which is real.
Many directories create listings automatically from public data. That means you may have duplicate entries — some with wrong information you didn't create and don't know exist — all actively confusing Google's local algorithm.
No calls required. We audit, report, and fix — all over email.
Fill out the form below. We check your NAP data across 10+ directories within 24 hours and send you a full report of every inconsistency we find.
You get a plain-English breakdown of every directory with wrong or mismatched data — business name variations, address discrepancies, phone number conflicts, and duplicate listings.
Pay once and we correct every inconsistency across all affected directories. Done in 48 hours. No ongoing fees. Your NAP data is clean and consistent from that point forward.
NAP stands for Name, Address, and Phone number — the three data points Google uses to verify that a business is legitimate and accurately located. Google cross-references your NAP data across dozens of online directories (Yelp, BBB, YellowPages, Apple Maps, Facebook, and more) to confirm your business details before surfacing you in local search results. When those details are inconsistent — different phone numbers, abbreviated vs. full business names, or old addresses — Google loses confidence in your listing and lowers your local ranking as a result. Consistent NAP data is one of the foundational citation signals in local SEO.
We audit 10+ directories as part of every engagement, including Yelp, BBB (Better Business Bureau), YellowPages, Facebook, Apple Maps, Bing Places, Foursquare, MapQuest, Hotfrog, and Citysearch. If your business is in a niche with industry-specific directories (healthcare, legal, home services, etc.), we flag those as well. Every directory with an inconsistency gets corrected — not just the major ones.
Most NAP inconsistencies aren't created intentionally — they accumulate over time. Directories scrape public data and auto-generate listings, so variations and typos get baked in from the start. Businesses that move locations, change phone numbers, or rebrand rarely update every directory they appear in. Tracking numbers added by marketing agencies end up in some directories but not others. The result is a scattered, inconsistent footprint that quietly drags down local rankings even for businesses that are doing everything else right.
This service focuses on third-party directories — not Google Business Profile directly. However, fixing your citations across external directories strengthens the signals that Google uses to validate your GBP listing. If your Google Business Profile itself needs work (wrong categories, missing photos, incomplete hours), that is a separate service we offer. Many clients start with citation cleanup and then move to full Google Business Profile optimization for the strongest combined impact on local rankings.
Tell us your business name and location. We'll check your listings across 10+ directories and send a full report of every inconsistency within 24 hours.